Stop paying for clicks that never load when running ads, as
if your website loads in 3 seconds or more it can kill that visit, and use the 1 to 20 ms content load strategy I have developed, ensuring every add budget
actually reaches your customer, stopping the money bleed.
Table of contents
Major ad engines such as Google Ads as well as Meta, aka
Facebook ads do emphasize on the landing page experience of a user as one of the key factors when speaking about ad quality, cost, and performance. Everybody
knows that slow pages don't just create frustration for the users visiting them. And what I didn't know and found out is that they also directly inflate the costs and also reduce conversions, which ultimately ends up in wasting paid clicks.
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For example, Google Ads does some calculations to determine the quality score and explicitly factors the page load speed into those calculations.
The three main components that determine the quality score calculations are:
- the expected click-through rate
- the add relevance
- and the landing page experience.
My expertise is to help you optimize the page speed any
landing page in your website. As Google has stated since 2018 that they take into consideration for both search and ads, the page speed of the landing page as a
main factor. For example, it is well known that mobile pages that load in more than 3 seconds will result in more than 50% of the visits being abandoned.
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It's easier to understand that for every one second delay in mobile time page load, you can expect your conversions to be reduced by up to 20%.
When a user lands on a website gets frustrated with the loading time and access the website, we call that bounce rate. That means that every user that bounces from your website, it's a lost opportunity. According to Google mobile landing page analysis that has been made across millions of pages, the bounce rate probability jumps to 32% for pages that load between one and three seconds and skyrockets to 90% for pages that load in five or more seconds. That's just crazy.
The Amazon's internal data, most of the times mentioned in pay-per-click contexts, indicates that for each additional 100 milliseconds of load time, sales can decrease by 1%.
The sad truth that makes you lose ad money is also the
solution, and it's all about the implementation behind what renders your website, the coding part. I've spent almost 30 years focusing on optimizing websites
from small to medium businesses as well as for the giants from projects with budgets in the thousands to the ones in the millions and I've even worked on a few projects with billion-dollar budget.
Let's audit your web page and chat about a strategy to achieve 10 to 20 milliseconds load for any page or even go crazier one millisecond. How does this sound to you?
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